Planned & led by Lisa Mabe
USA Market Tours
Understand the American market by experiencing it firsthand.
Plan a market tour ↗
A program I run
USA Market Tours is one of my own programs — tailored in-market visits that I design, coordinate and lead from start to finish.
In-market learning
A closer look at where business happens.
I plan and lead tailored U.S. market immersion tours for international businesses that want to understand how the American marketplace works — from retail and shopper behavior to farming, production and supply chains.
This work brings together my experience in shopper marketing, food, agriculture and international communications: connecting people with the places, products and perspectives that make a market come to life.
Retail & shopper insights
Explore grocery stores, hypermarkets, club stores and other retail destinations. Look at how products are positioned, what draws shoppers in, and how merchandising reflects American consumer trends.
Agriculture & production
Build a broader picture of the market with visits to farms, manufacturing plants and other relevant sites, shaped around your sector and learning goals.
Business & cultural context
Connect what you see on the ground with the wider U.S. marketplace through conversation, informational interviews and firsthand observation.
Tailored to your team
Your questions shape the itinerary.
Every tour begins with what your team wants to learn. I shape the itinerary around your sector, priorities and available time, and coordinate the visits, logistics and transportation.
Tours typically run one to three days and visit five or more top-performing stores per day, alongside informational interviews with industry insiders.
Based in Washington, DC, I offer tours across the United States. Washington is a useful starting point, but the right destination depends on your goals. Half-day, full-day and multi-day itineraries can be discussed.
“When it comes to the American market, you cannot just guess from afar. There's absolutely no substitute for coming here and experiencing the USA firsthand.”
What participants say
Trusted by international teams.
“Working with the ever-energetic Lisa on our grocery and beverage retail visits was an absolute triumph. Lisa’s expert guidance and attention to detail made our two-day tour experience in NYC both enlightening and thoroughly memorable. Our UK food and drink delegation of 30 people gained invaluable insights into American market trends and identified emerging opportunities. The level of dedication and vibrant energy Lisa brought to the table left our delegation and DBT team inspired.”
“After embarking on a market tour organized by Lisa, our board gained invaluable insights into the ever-evolving landscape of the American retail marketplace, especially about the similarities and differences with the European market. Lisa's expertise and meticulous planning ensured that our team of eight had an unforgettable experience over the course of three days in Washington, DC. Not only were we inspired by the wealth of knowledge shared during the tour, but we also developed a deeper understanding of industry trends and emerging opportunities. Lisa's dedication to providing a comprehensive and insightful journey left a lasting impact on our team, and we can't wait to apply what we've learned to drive our business forward.”
Let's connect
Where would you like to look closer?
Tell me about your organization, the market questions you're exploring, your group and your preferred dates. Let's discuss what a useful visit could look like.
Lisa@LisaMabe.com ↗Free introductory call
Not sure where to start? Book a 30-minute call to talk through your goals and what a tour could include.
Request a 30-minute call ↗