Lisa Mabe

About

Guided by curiosity.

Portrait of Lisa Mabe

Lisa Mabe · Founder

I'm a Washington, D.C.-based communications strategist. Since 2010, my work has spanned public relations, consumer research, food, agriculture, hospitality, events, partnerships and destination-oriented businesses.

My career has taken me from major communications agencies to independent consulting, working with organizations and brands across the United States and internationally. I am especially drawn to place, hospitality, food, travel and culture — and to bringing a destination or a brand to life, which is where events play a big part.

People tell me I bring big, vivacious energy to every engagement — and that's because I truly get to know you. I spend time inside your world, learning your property, product or purpose as if it were my own, until your story and voice feel second nature to me. Before I plan a PR program or write a single story, I also get to know your stakeholders, guests and customers — so everything that follows is research-informed, not guesswork. That wholehearted way of working is what lights a fire under the work: clients are often surprised by how much momentum a well-told story creates.

I'm a hunter and gatherer of opportunities — constantly curious about where your brand could show up in the world, from festivals and sporting events to boat shows and golf tournaments, anywhere people are in the mood to engage. I serve up fresh ideas on a regular basis, keep them realistic, and fine-tune the strategy as we learn what works — then we do more of it. Work with me for big ideas; I'll be your cheerleader and champion.

I lead every engagement personally, supported by a trusted network of creative, digital, event and communications specialists as projects require.

Selected experience

Deep experience.
Fresh eyes.

I have worked across food, agriculture, health and nutrition, consumer products, retail, hospitality, events and purpose-driven businesses — helping organizations understand their audiences, sharpen their stories and find meaningful visibility. Bringing a destination, property or product to life is what excites me most — and events are one of the best ways to do it. That breadth gives me a different vantage point for every new assignment.

Food & BeverageAgricultureHealth & NutritionDestinations & TravelHospitalityRetail & ConsumerEvents & ExperiencesPurpose-Driven Business
Fast-flowing river water
Hunting fresh ideas, so PR opportunities keep flowing 
your way.