Marketing
Ugg × Land to Market on Fifth Avenue
First retailer in the world to showcase regenerative agriculture
Shopper marketing display at Ugg's New York flagship telling the story behind the Classic Mini Regenerate.
Selected work
Stories rooted in place and purpose.
From the food we eat to the places we explore, the work is always about what makes a story matter.
My focus is strategic PR and events for destinations, hospitality and agriculture — backed by broad experience across food, health and nutrition, home and housewares, retail and beyond. The breadth is intentional: curiosity leads me to remarkable places, people and ideas in many fields. I’m also drawn to projects that help protect farmland and nature.
Selected work
The work, in practice.
Highlights from my time leading marketing and communications for Land to Market, the regenerative sourcing program of the Savory Institute, and its member brands.
Featured · Events + PR
Putting regenerative food on the menu, and in the news
The challenge
Show tastemakers and media that regeneratively sourced food is real, delicious and available now, starting with the world's first restaurant to carry Land to Market verified meat.
What I did
Planned an intimate launch dinner at Corrida in Boulder, co-hosted with Christiana and Kimbal Musk, then a launch dinner with Daou Vineyards and Patrimony at the Food & Wine Classic in Aspen. Built guest lists of farmers, chefs, journalists and philanthropists, sourced verified menus and gift bags from 15+ member brands, and pitched the media.
- 2
- launch dinners
- ~130
- tastemakers hosted
- 1.3M+
- media reach
Coverage in Forbes, 5280, Westword, 303 Magazine, Boulder Lifestyle and SecretDenver.
PR & Media
NBC's TODAY with Hoda & Jenna
National TV placement
Member brand REP Provisions featured in the show's holiday gift segment.
PR & Media
Land to Market passes 50 brands
Newswire release + morning TV
PR Newswire announcement timed to Earth Day, plus a lifestyle TV segment featuring verified products.
Communications
Covering Ground Magazine
Print + online storytelling
A magazine, blog and social stories on supply chain and land health success around the world.
Communications
The Story of Leather, Meat & Dairy
Documentary + thought leadership video
Long-form documentaries and a short video series for retailers, brands and processors.
Watch on YouTube ↗
Communications
Media & stakeholder toolkit
Backgrounders, guides, case studies
Media backgrounder, a member messaging guide, sell sheets and the Ugg market success case study.
Marketing
“Look for the Seal” social toolkit
Shareable graphics for member brands
Ready-to-post graphics across product categories promoting the Land to Market seal.
Events
Food & Wine Classic, Aspen
1M+ readers incl. Forbes
Patrimony launch dinner with Daou Vineyards for about 65 wine leaders, journalists, chefs and farmers.
Events
Annual member gatherings
Colorado 2022 · Arkansas 2023
Farmers and brands together at West Bijou Ranch, Colorado and Heifer Ranch, Arkansas.
Watch the 2023 recap ↗Award-winning · Shopper Marketing + PR
Saffron Road × Whole Foods Market
A retail campaign bringing Saffron Road to Whole Foods Market shoppers along the path to purchase.
- 300%
- sales increase
- ARF David Ogilvy Award
- winner
Speaking
On stage
- Summer Fancy Food ShowNew York
- Natural Products Expo WestAnaheim
- Regenerative Earth SummitBoulder
- SupplySide WestLas Vegas
- Naturally Good Business SummitSydney
- World Halal ForumKuala Lumpur
- American Muslim Consumer ConferenceNew York
- MediaPost Engage MillennialsNew York
- New York UniversityNew York
What I do
Lisa's Capabilities
Working with Lisa is a guarantee to keep PR opportunities flowing your way.
I identify where your organization should show up in the world, and with what message — serving you a steady flow of fresh ideas and opportunities to get in front of your audiences, in moments when they're ready to engage.
Public Relations
Media strategy, story development and journalist relationships — getting your message out to the world through both earned and paid media. We specialize in knowing the right places for your brand to communicate and come to life to reach the right people.
Strategic Communications
Positioning, messaging and reputation work that brings clarity to what matters — then creating and distributing the communications that carry it to every audience: website and blog content, thought leadership articles, email communications, social media posts and webinars.
Shopper Marketing
Bringing brands and products to life where they're sold — connecting with shoppers along the path to purchase, and leveraging retailer networks to reach their own shoppers.
Market Tours
I also plan and lead USA market immersion tours, helping international teams explore retail, agriculture and production firsthand.
USA Market Tours ↗Events & Experiences
Plan, create and host events and travel — from corporate offsites, annual gatherings and holiday parties to milestone birthdays and weddings.
Hosted by Lisa ↗Storytelling
Finding the people, details and ideas that make a story worth sharing.
Partnerships
Connecting brands, places and people with aligned audiences and opportunities.
Thought Leadership
Putting distinctive voices on the world's stage — media interviews, podcast tours and speaking engagements at industry events and cultural moments like SXSW.
Organizations & brands
A range of work. A shared belief in a good story.
Selected names from a career across food systems, retail, agriculture and nutrition — including agency years at Mullen Lowe U.S., in its marketing-to-women practice, and at Burson.
Audiences reached
Affluent, women, new parents, natural & organic, faith-based, halal and luxury shoppers.
- 01Abbott Nutrition
- 02Alexandre Family Farm
- 03Applegate
- 04Atkins Ranch
- 05Beef + Lamb New Zealand
- 06Bissell Homecare
- 07ConAgra
- 08Delhaize
- 09Edible Arrangements
- 10Endust
- 11Epic Provisions
- 12Food Animal Concerns Trust
- 13General Mills
- 14Global Animal Partnership
- 15Hunt's
- 16KeHE
- 17Kimberly Clark
- 18Land to Market
- 19Meat & Livestock Australia
- 20Nestlé
- 21OBE Organic
- 22Saffron Road
- 23Sara Lee
- 24Savory Institute
- 25Serenity Kids
- 26Silver Fern Farms
- 27Sodexo
- 28Whole Foods Market
- 29Woolite
Hosted by Lisa
Life is worth celebrating!
That idea runs through much of what I do — from creating memorable events and guest experiences to helping exceptional destinations, hospitality businesses and brands get noticed by the right people.
Through my company, Hosted by Lisa, I plan and host parties and events of every size — small, personal gatherings and large-scale corporate and social celebrations. My specialty is outdoor events at places that have a meaningful sense of place. I think through how a gathering should feel, who's in the room, what people eat and drink, and how the evening flows. Then I'm on the ground making it happen, from greeting guests at the welcome table to keeping the energy flowing. Recent work includes farm gatherings for agriculture organizations, offsite corporate retreats, client appreciation events and weddings.
Hospitality-Forward events at Hosted By Lisa ↗40
events planned
10
countries
More work
Go deeper.
View highlights of my work below: video storytelling, event work and my resume. Each opens in a new tab.
Resume
Lisa's background in strategic PR, communications and events, with a focus on destinations, hospitality and agriculture.
View ↗Video storytelling
Land to Market documentaries and short videos — including The Story of Leather, Meat & Dairy — on YouTube.
View ↗Event work highlights
A recap of the annual Land to Market member gathering, bringing farmers and brands together on the land.
View ↗