Selected work
Stories rooted in place and purpose.
From the food we eat to the places we explore, the work is always about what makes a story matter.
My experience spans public relations, storytelling, communications and events for organizations in food, agriculture, health and nutrition — alongside destinations, properties and experiences. The breadth is intentional: curiosity leads me to remarkable places, people and ideas in many fields.
What I do
Get in the flow.
Stay in the flow.
Hunting fresh ideas, so opportunities keep flowing your way.
Everything I do is research-informed — before planning any PR program, I get to know your stakeholders, guests and customers so the strategy is grounded in real insight, not assumptions. From there, I identify where your organization should show up in the world, and with what message — serving you a steady flow of fresh ideas and opportunities to get in front of your audiences, in moments when they're ready to engage.
Public Relations
Media strategy, story development, journalist relationships and earned coverage.
Strategic Communications
Positioning, messaging and reputation work that brings clarity to what matters.
Events & Experiences
Launches, festivals, tournaments and in-person moments that put your brand in front of people when they're ready to engage.
Storytelling
Finding the people, details and ideas that make a story worth sharing.
Partnerships
Connecting brands, places and people with aligned audiences and opportunities.
Thought Leadership
Putting distinctive voices in the right conversations, publications and rooms.
Organizations & brands
A range of work. A shared belief in a good story.
Selected names from a career across food systems, retail, agriculture and nutrition.
- 01Abbott Nutrition
- 02Atkins Ranch
- 03Food Animal Concerns Trust
- 04Global Animal Partnership
- 05Land to Market
- 06Meat & Livestock Australia
- 07OBE Organic
- 08Saffron Road
- 09Savory Institute
- 10Whole Foods Market
Across borders
A global perspective
I lived abroad in Sydney for several years, and my work has taken me across markets where food and agriculture are big business — and to the hospitality, hotels and agri-tourism experiences that grow around them.
From the USA, Australia, New Zealand, the UAE, Saudi Arabia, Singapore, Malaysia and Japan, I've run consumer research, built retail partnerships and led media relations — connecting brands with buyers, journalists and new audiences.
Let's connect
Tell me what deserves to be seen.
The best work begins with a good conversation. Let's see where this could grow.
Start a conversation ↗